Agentic Commerce

Agentic Commerce

Agentic Commerce Explained: What Shopify Merchants Need to Know

For 25 years, online commerce worked the same way: a customer searches Google, clicks a result, visits your store, and buys. That model is ending. AI agents are now browsing, comparing, and purchasing products on behalf of shoppers — and the merchants who aren't ready are already invisible

Agentic Commerce

What Is the Universal Commerce Protocol (UCP) and Why Should Shopify Merchants Care?

In January 2026, Google CEO Sundar Pichai walked onto a stage at the National Retail Federation conference and announced a protocol that could reshape how products get discovered and sold online. Two months later, you can already buy products from Etsy and Wayfair without leaving Google's